Most small and medium businesses don’t set out to build software. You just want a CRM that helps your team follow up, keep customer information in one place, and stop opportunities falling through the cracks. Then reality hits. The CRM doesn’t quite match how you actually operate. It’s clunky. People start avoiding the system. Information […]
The business world is littered with CRM solutions that are either poorly used or not used at all. Unfortunately, this occurs in large and small organisations. People will not adopt a system just because it has been implemented, they need to see an advantage for them to get on board (the WIIFM rule). To avoid […]
Some people leap into a particular CRM because it has a cheap (or free) monthly license fee per user. This is not the best place to start! Think of your CRM ‘journey’ as a three-year process. So, extrapolate your monthly cost over three years. Then think, if your business grows, you will need more people […]
Myth # 1. You need a CRM. You don’t need a CRM. Let me say it again, you don’t need a CRM. You need a solution to a business problem that you have. You only need a CRM if you know (that is, not been told) that you or your business is not running as […]
So, it is February and you haven’t done a business plan for the year. The thought of it makes you feel sick or want to die of boredom. You are avoiding your business coach, or some other annoying person, who is imploring you to do one. Why is this so? By the way, if you […]
As far as Myers-Briggs indicators go, I am a very high “P”. That stands for “Perceiving”, as opposed to “Judging”. As far as that model goes, that means I see a lot of grey, rather than black and white, and don’t make decisions quickly or forcefully. (I know MBTI these days is not in fashion, […]
As someone who has been involved with technology for over 30 years, I have had my fair share of exposure to cybersecurity. I have to admit that I have always tried to avoid it. The whole subject didn’t really interest me and seemed to involve overly technical and dramatic conversations intent on exaggerated fear-mongering. Now […]
In the stomach…Just thinking about it. Or so a business owner and colleague once said to me. Not so long ago, I would have said the same thing. But whether it makes you sick or not, marketing is now a necessity in business, big or small. Very few of us can rely on word of […]
Generational prejudice in the workplace I was to meet with a new digital analyst to help with some online product pricing. I am in my mid-50’s, wearing ‘standard’ business attire and I use a leather-bound compendium and a fountain pen. He was in his twenties, wearing non-gender specific clothing, cap and a laptop. After fairly […]
Yes. Why? Because we are fearful. Fearful of making the wrong bet. Fearful of ambiguity. Fearful of looking stupid in front of our colleagues and staff. Fearful of failure and all that comes with it. A new financial year is upon us and we know we have to make changes to our lives, our businesses, […]